[Download] ~ Successful Marketing Communications by Cathy Ace ~ Book PDF Kindle ePub Free
eBook details
- Title: Successful Marketing Communications
- Author : Cathy Ace
- Release Date : January 14, 2012
- Genre: Business & Personal Finance,Books,Marketing & Sales,
- Pages : * pages
- Size : 3588 KB
Description
'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation.
Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers.
The book is backed up by a companion website containing the most up-to-date resources and examples.
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